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Length is important, after all, we are "extending" a clients natural lashes but, as we extend, make sure to keep in mind that applying an extension more than twice as long as a clients natural lash can cause undue stress on the follicle and lead to premature lash loss if the right weight of extensions are not used.
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Always keep in mind the clients current job field and activity level. If you have a school teacher receiving extensions, it probably is not best to apply 16mm extensions on the natural lash, unless of course the client demands this (as some do). This might look a little out of place at parent teacher conferences. :)
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Curl plays a huge factor on the appearance and the longevity of your clients' lashes. If your client naturally has stick straight pointed down lashes, you would want to use a J curl lash, as this is more natural to the natural lash, and there will be less tension between the extension and the natural lash. If you choose to use a tighter curl such as a C or CC curl, use a lighter weight (.07/.10) on straight lashes and this will give you better results on longevity.
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Clients with naturally curly lashes do well with a tighter curl extension such as a C or CC curl- these curls are wonderful for Volume lashing when using .05-.10.