Meet TheLashChick CEO & Founder
Hi! I am Diane Wallace (previously known as Diane Lytle), Founder of TheLashChick®.
I am an Entrepreneur, a Mom, a Grandma (still can't believe this, ha!), a furr baby Mom to numerous dogs and horses, and Wife to an amazing man who is also my best friend.
TheLashChick® Brand was originally established in 2009 in Wasilla, Alaska. In 2020, I relocated TheLashChick Corporate to beautiful, sunny South Texas. My extended family is originally from Texas and California, so ‘retiring’ to Texas was always a plan for me! My husband was active duty USAF at the time, so once orders were given, we made the move!
Life is very busy for me in Texas but I love every minute of it! I am still lashing Full-time, running TheLashChick® PRO store full-time, and training performance horses with my now retired USAF husband.
I know what is like to be a small business owner and a mom, juggling work and raising 2 boys on my own while working 60+ hrs a week. I can relate with so many who juggle the same lifestyle. Hard work and determination while maintaining honesty, integrity, humility and helping others is what has made me who I am today, and I can say I am blessed, grateful and so appreciative of everyone in my life.
Since 2009, I have devoted my career to building TheLashChick® brand name and providing high quality PROducts and training certifications to Licensed Professionals. Mastering the art of eyelash extensions, I have dedicated my career to the development of a product line which offers a safer application and The Finest in Lash Artistry®.
Quality and safety has always been a top priority. My own sensitivities to adhesives led me on a mission to create a safer, healthier alternative to traditional eyelash extension adhesives which can be rather thick and irritating to some clients. I was intent on making sure my adhesive was American made in an ISO facility, low fume and preservative free; PRObond adhesive contains less carbon and less fumes for less chance of irritation without compromising a strong and durable bond. Proudly made in the USA in an ISO inspected facility to be formaldehyde-free, latex-free, ProBond can be used in both classic and volume lashing.
Creating a luxury eyelash collection which would mimic the feel of the natural lash and still look unbelievably light and fluffy without excess weight was achieved with TheLashChick® Luxe Collection, an Award Winning mega lash product. This is the same product I use everyday on my own personal clients I lash with my Signature Feathered Volume lash style.
I have been fortunate to have been part of this amazing industry, meeting so many amazing people and have had the opportunity to share my knowledge with numerous editorials for many leading industry magazines such as DermaScope, Day Spa and EYElash Magazine, and to have had the opportunity to speak at Trade Shows, Vlogs, and help to establish rules and regulations towards our lash industry progression. TheLashChick® products have been featured both Nationally and Internationally in editorials such as EYElash Magazine, DermaScope, Day Spa and CosmoUK.
Check out our press page!
For upcoming and experience Lash Artists interested in training with me and being certified in TheLashChick® technique, All Lash Artists are trained and certified personally by myself in a 1:1 instruction for intense hands-on training. I offer private and small group (no more than 3) students classes. Continued on-going support is given to each Lash Artist to help them become successful in their new career as a certified Lash Artist with TheLashChick®. I take pride in teaching my students, and I am always available as needed, just a phone call or text away.
TheLashChick® is an advocate for safety and education within our industry and is a proud member of the American Eyelash Association, and the National Coalition of Estheticians, Manufacturers/Distributors & Associations.
If you would like information on training with TheLashChick®, please contact me!